Why to use it?
Ever found yourself wondering about the potential outcomes of your upcoming campaign?
Take the guesswork out of the equation. Based on your planned content, we provide you with a forecast of the expected results. It's like having a crystal ball for your campaigns!
Let's dive into how this feature works and how it can supercharge your marketing strategy.
How it works?
The basics
Our forecasts are available in the first tab of your campaign pages, on the right as a side panel. If this side panel doens't open itself automatically, then you can click on the Forecast symbol, on the right side of your screen when you're in a campaign, just like this:
Forecasted values are computed based on the 3 last month performances of the KOLs. It works exactly the same than the statistic values you can find on a profile page.
Based on these values and by specifying the number of posts per social network, or even per content type for your chosen KOLs, we can then forecast your campaign results. For maximum accuracy, the calculation methods for forecasts and campaign reports are identical.
You can view forecasts across all platforms, or individually. While forecasts are statistical values and therefore not an exact science, they should allow you to assess your campaign's performance!
Thank you for reading, you can know fully unlock the power of the campaign forecast feature as a pro!